Cultural Awareness

Target group: people who interact with people from different cultures like international managers, team leaders or project managers

Cultural awareness is important for anyone doing business on an international level. It involves the ability of being aware of our own cultural values, beliefs and perceptions and how we might be perceived by people from foreign countries.

And it involves knowledge about the behaviours and underlying values of people coming from a different cultural background. People see and interpret things in different ways. That is where misunderstandings or even conflicts in international business arise that may cost not only time but also money.

A cultural awareness training can help your staff become more sensitive to cultural differences and therefore more successful. In an individual cultural awareness coaching we can discuss in more depth the coachee's intercultural challenges and questions.